Kids & teen makeup manufacturer · EN-71 · since 2008
Kids makeup manufacturer for brands parents can trust
Private label kids makeup kits, peel-off nail polish and lip gloss for brand owners, retailers and toy & gift buyers — made to EN-71 and CE standards, skin-irritation and oral non-toxicity tested, in our factory in Jinhua, China.
- GMPC
- ISO 22716
- BRCGS
- SMETA
- BSCI
- RSPO



What we make
Kids makeup built for play — and for compliance files
Washable, gentle formulas in packaging kids want to carry around, made to EN-71 and documented for retail compliance teams.

Kids Makeup Kits
Plush notebooks, unicorn pouches, aluminium carry-all cases and pretend-play sets with eyeshadow, lip gloss, b…

Kids Lip Gloss
Keychain lip glosses, ice-cream pendants, BFF sets and plant-based toddler lip balms — gentle, moisturising fo…

Kids Nail Polish
Water-based peel-off nail polish that dries in about 8 minutes and comes off without remover — singles, mini s…

Teen & Tween Makeup
First-makeup lines for tweens and teens: lip gloss trios, mousse blush for lips and cheeks, lightweight primer…

Safety & compliance
EN-71, CE, skin-irritation and oral non-toxicity testing.

Wholesale kids makeup
Programmes for retailers, toy and gift distributors.
Why kids brands choose us
Kids & teen makeup is our core business
Since 2015 we have built our own kids and teen brand, MISSYOUNG, and by 2025 kids and teen customization had become our core business. That experience goes into every private label project: what parents check on the label, what retail compliance teams ask for, and what survives a toy-aisle drop test.
- Made to EN-71 and CE standards; skin-irritation and oral non-toxicity tested
- Formulas free of talc, phthalates, formaldehyde and heavy metals such as lead, mercury, arsenic and cadmium
- Peel-off water-based nail polish that dries in about 8 minutes and needs no remover
- Drop, fit and transport tests on every new pack — cases, notebooks and pouches included
- Long-term supplier to supermarket chains in Europe and the US

Best sellers to start from
Kids & teen products to start from
Every item below can be re-coloured, re-scented and re-packed under your brand. Model numbers are our catalogue references.

12-Color Cloud Water-Based Nail Polish for Kids
CNP25008
Children's Nail Art Mini Set
CGM25122
On-The-Go Kids Nail Polish Set
CGM25206
DIY Glowing Colorful Lip Oil Sticker Set
OEM / ODM
Ice Cream Pendant Portable Shiny Kids Lip Gloss
OEM / ODM
Kids Lip Balm & Lip Gloss Set
OEM / ODM
Deer Fairy Tale Fluffy Makeup Notebook, Kids Creative Makeup Set
OEM / ODM
Kids Cosmetic Makeup Toy Set
OEM / ODMHow a project runs
From brief to shelf in eight steps
One account manager, one project file, progress shared at every step. Typical timeline: samples in 3–7 days, production in 45 days.
Brief
Tell us the category, target market, quantity and price point. A dedicated account manager owns your project from here.
Proposal
Our R&D and design teams return a formula plan and a packaging plan with renderings, specs and a quotation.
Samples
Product and packaging samples in 3–7 days. Sampling is free (you cover freight) with two free revisions.
Order
Contract signed, usually a 30% deposit, and your batch is scheduled.
Production
Materials purchased and produced in our GMPC workshops. We share progress and you are welcome to audit the factory.
Testing
Finished goods are tested and batch samples are retained in a constant temperature and humidity room.
Shipping
Balance (usually 70%) paid, then customs clearance and shipping by sea, air, express or land with tracking.
After-sales
Your account manager stays on the project for re-orders, compliance questions and market feedback.
Audited & certified
Certificates buyers ask for
Company certifications held by Jinhua Magic Color Cosmetic Co., Ltd. Product formulas are prepared for EU (EC) No 1223/2009 & REACH, US FDA & MoCRA, GSO and TR TC rules depending on your market.






Inside the factory
Real photos from Jinhua
Mixing, filling, finishing, testing and warehousing on one campus, about two hours from Shanghai and Ningbo ports.








Frequently asked questions
Is your kids makeup washable?
Our kids formulas are designed to wash off with soap and water and not stain skin; the peel-off nail polish comes off by hand without remover.
Which safety standards do kids products meet?
Kids items are produced to EN-71 and CE standards and pass skin-irritation and oral non-toxicity tests. We can also prepare documentation for US FDA/MoCRA requirements and other markets.
What is your minimum order quantity?
Basic models without special processes start at 6,000 pcs. Products with electroplating, 3D printing, silk-screen, embossing or a custom mould start at 12,000 pcs. Sets start at 3,000 sets with standard processes (6,000 sets with special processes). Unit prices step down at 12k, 30k, 50k and 100k pcs.
How long do samples and production take?
Samples take 3–7 days after the plan is confirmed and are free — you only pay freight, with two free revisions. Formula development takes 14 days (7 days express). Mass production takes 45 days from order confirmation, or 30 days on the express track.
Which certifications does the factory hold?
Magic Color holds GMPC, ISO 22716, BRCGS (BRC Global Standard for Cosmetics), SMETA and BSCI audits, and RSPO certification. Product formulas are prepared for the rules of your target market, such as EU (EC) No 1223/2009 and REACH, US FDA and MoCRA requirements, GSO 1943/2021 or TR TC 009/2011.
Can we visit or audit the factory?
Yes. Book a date with your account manager and we will walk you through the production workshops, R&D lab, quality lab and finished-goods warehouse in Jinhua, Zhejiang — about two hours from Shanghai and Ningbo.
Start a project
Get a quote in 24 hours
Tell us what you want to make. Your account manager replies within 24 hours with questions, a formula and packaging direction, and a first price range.
- Email: [email protected]
- WhatsApp / Tel: +86-13735758618
- No. 299, Changfeng North Street, Jindong Economic Development Zone, Jinhua, Zhejiang, China
